Portfolio

Case Studies & Results

Real projects, real metrics. A selection of work that demonstrates the measurable impact of strategy-led digital marketing.

Artisan Home e-commerce case study
E-Commerce

Artisan Home — 3× Revenue in 9 Months

Challenge: A regional home goods retailer with low online visibility and no structured digital strategy, losing ground to national competitors.

Solution: Complete rebrand, SEO-led content strategy, Google Shopping campaigns, and a Meta Ads retargeting funnel built on first-party data.

+312%
Organic Traffic
×3.1
Revenue Growth
4.2×
ROAS
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CloudTask SaaS user acquisition
SaaS

CloudTask — 0 to 5,000 Users in 6 Months

Challenge: A project management SaaS launching in a saturated market with no existing audience or brand awareness.

Solution: Pre-launch waitlist campaign, SEO-first content programme, LinkedIn outreach automation, and a referral loop engineered into onboarding.

5,000
New Users
$1.20
CAC
38%
Trial-to-Paid
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WellPath Clinic healthcare marketing
Healthcare

WellPath Clinic — Brand Authority & Bookings

Challenge: A local clinic competing against established hospital brands, with low Google visibility and no digital content programme.

Solution: Local SEO strategy, thought-leadership content, Google Business optimisation, and a review generation programme.

+210%
Bookings
4.8★
Google Rating
#1
Local Pack
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Nexbridge B2B lead generation
B2B

Nexbridge Consulting — Pipeline Transformation

Challenge: A management consultancy relying entirely on referrals with no inbound digital pipeline and a dated brand.

Solution: Brand refresh, LinkedIn ABM campaigns, long-form SEO content, and a gated asset strategy to capture high-intent leads.

+180%
Qualified Leads
42%
Lead-to-Meeting
×2.6
Pipeline Value
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Harlow Hotel hospitality digital marketing
Hospitality

Harlow Boutique Hotel — Direct Booking Growth

Challenge: Over-reliance on OTA platforms eating into margins, with weak direct booking channels and no email marketing.

Solution: Direct booking SEO and Google Ads, email loyalty programme, social media content series, and TripAdvisor reputation strategy.

+94%
Direct Bookings
-22%
OTA Dependency
3.8×
Email ROI
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Verra Beauty e-commerce DTC brand
E-Commerce

Verra Beauty — DTC Brand Launch

Challenge: A new DTC beauty brand entering a hyper-competitive market with a limited launch budget and no existing community.

Solution: Influencer seeding strategy, TikTok & Instagram ads, UGC-led creative testing, and a SMS + email post-purchase sequence.

£420K
Revenue Yr 1
5.1×
Meta ROAS
28%
Repeat Purchase
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